Persuasion is the art of convincing people to change their beliefs, values, attitudes and actions to match your own. Did you know that humans are highly susceptible to persuasion techniques like social proof, liking and scarcity? In this blog, you will learn how to use these techniques of using persuasive words in ethical ways, the keys to tailoring your argument for different audiences and how to apply the secrets of powerful writers, advertisers and salespeople.

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